IGONET Digital Phone Service is the gateway to your family's communications locally and around the world.
IGONET's intention is to be the premium telephony network & technology solution provider for residential, home based business and small business customers looking for secure, reliable and efficient communication services. Bottom line is Igonet is a member of the Direct Selling Association, this is direct marketing even though you don't have to be a rep to be a customer and there isn't a minimum monthly volume requirement.
A simple analysis plan must establish satisfactory answers for the following questions:
- What is your vision (Why do you work)(What do want out of this business)?
- What is the company’s vision is it (the founder’s track record)?
- What kind of talent is needed to achieve the vision (management team)?
- What training is available?
- What in your background makes you able to be successful?
- What are the products or services being offered?
- How will these products or services be delivered?
- Who needs these products or services & why (customers) (Who is your target market)?
- What are the company's Unique Selling Proposition and Sustainable Competitive Advantage?
- How will the Service be produced (manufacturing plan)? (Where is it coming from)?
- What is the company's business model (how does it make money as a business, not as a product line)?
- What's your current situation (the present)?
- Where have you come from (the past What is your story)?
- What is your timetable for achieving this vision (the future 1, 3 & 5 year plans and an exit plan)?
- What action do you have to take?
- Is your mind ready to take action right now?
- Who is the competition?
- What's the deal (how much equity for how much money)?
- How much do you want to make in the first year?
- What will you spend it on?
- How much do you want to make in the third year?
- How will you maintain your market share once achieved? (How will you retain your residual and overriding residual income)?
To format the answer to these questions in a way that makes you familiar with your position within the company and to establish your genuine interest, you can use the following headings:
- Executive Summary
- History & Background
- Products & Services (including R & D)
- Marketing & Sales
- Manufacturing & Production
- Management
- Capital Requirements & Exit Strategy
- Risks
- Financial Forecasts
- Appendices
